There are firms in the country which sell old neon and other signs. It is a unique kind of hobby for many. They are all original signs and there are no reproductions of the original ones. This is an extremely thing for many and they love collecting them. These relics are exceptional ones and only a highly enthusiast person would buy it otherwise it is of no use to many of them. These signs are originally built and offered on sites at different prices. These antique advertising signs are extremely attractive and they hold their value in antiquity or very old origin.

They come in all sorts of sizes and shapes. They are colorful and designed in the unique way by the original companies. These days there are many sellers all across America and these signs are bought by hardcore hobbyists. These are extremely attractive and it is extremely hard to avoid them. The value of these vintage advertising signs for sale grows more with time.

They could not be ignored by anyone who has just even a bit of interest in them. Their value lies in their antiquity. The more old they are the more value they hold. So the secret of the items is in their time of use. A piece of antique which has been in use longer time ago, would have much more value than the other ones. The other ones means those the comparatively new ones.

As opposed to the non antique items whose value decreases with time or become less valuable with time, the value of the old and the famous objects grow up with time. In fact, they run into millions of dollars as well. But the cost does not hamper anybody. There are people out there who are ready to pay any price for them. For them, the objects hold the value and not the money.

They are interested in possessing the object of desire and not the value in terms of money. In fact, it has become a great business these days. The logos of top companies such as Shell, Ford, Chevrolet and more are highly sought after things or rather symbols which have extremely high value.

The symbols come in various forms and material as tin, porcelain, metal and more. There are the beer signs, auto gas signs and much more whom 'freaks' are ready to buy. The cost should also be negotiated while buying which is something to be kept in mind.


Welcome to Pastreunited, here you will find hundreds of videos, images, and over 80 pages about all aspects of the 20th century. A great deal of the content has been sent in, other content is the work of numerous writers who have a passion for this era, please feel free to send in your memories or that of your family members, photos and videos are all welcome to help expand pastreunited's data base.

You may also add a dedication to a loved one if you wish, we have been on-line for many years and intend to be here for many years to come as new family members will take over the website, all content is regularly backed up to safe guard the content, so what are you waiting for send us an email and we will do the rest.



More vintage advertising some your granny would remember and some we just would not approve of today!! It's mind blowing just what advertisers got away with!!



Well, it's no wonder that the minute the camera got invented, around the 1830's or thereabouts, the nude gal made her appearance. And thus, in my opinion, the pin up girl was born! At first these Victorian nude "pin up" photos were called artist's models, and they were sold mainly for that purpose.

However it didn't take long for the Victorian gentlemen to catch on, and there you have it, the vintage erotic is born. I could say that pin up art had its beginnings much earlier, as artists have been depicting the idealized female nude in painting and sculpture for hundreds of years.

That may be a matter of opinion. However there is no doubt that the minute that camera came along these Victorian nude ladies were no longer ethereal goddesses and allegorical figures. They were contemporary women, quite often staring straight at the viewer, and wearing contemporary clothing and lingerie. This was very scandalous! Suddenly the viewer had this intimate keyhole glimpse at real scantily clad pin up girls! The French began to exploit this new pinup photography idea very early on, and began to mass produce these vintage erotic nudes.

They never were actually sent through the mail, however they were called postcards because of their convenient size. They were sold and collected in sets. As early as the civil war soldiers were caught with these risque pin up girl daguerreotypes. In addition many Parisian prostitutes during this era would have the postcards made with images of themselves, and would use the postcards as advertisements for their services.

The heyday of the sexy art of the French postcard was approximately from 1900 through the 1920's, and tourists from all over the world would return from France with these naughty souvenirs, this vintage pinup photography! Stacy Lande is a Los Angeles based artist, and her pin up art is most often placed in the lowbrow category.

Her book, THE RED BOX, from Last Gasp press, features introductions from Robert Williams and Frank Kozik. Stacy has had a lifelong obsession with pin up girls, and her erotic paintings explore the more allegorical side of pinups. Her subjects are femme fatales and devil girls, and her fascination with the succubus has prompted her work to be described as "predatory pinups".

Stacy's paintings have been featured in magazine articles, notably Juxtapoz, Detour, and Hot Rod Deluxe; films, notably Gone in 60 Seconds starring Angelina Jolie and Nicholas cage; and art books, such as Weirdo Deluxe, from Chronicle Books, and Vicious, Delcious, and Ambitious, from Schiffer Books. By Stacy Lande


vintage cola advertisments


Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham, a pharmacist and drugstore owner in New Bern, North Carolina. The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices, and syrups trying to create a refreshing new drink to serve his customers. He succeeded beyond all expectations because he invented the beverage known around the world as Pepsi-Cola. Caleb Bradham knew that to keep people returning to his pharmacy, he would have to turn it into a gathering place.

He did so by concocting his own special beverage, a soft drink. His creation, a unique mixture of kola nut extract, vanilla and rareoils, became so popular his customers named it "Brad's Drink." Caleb decided to rename it "Pepsi-Cola," and advertised his new soft drink. People responded, and sales of Pepsi-Cola started to grow, convincing him that he should form a company to market the new beverage. In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office for a trademark.

At first, he mixed the syrup himself and sold it exclusively through soda fountains. But soon Caleb recognized that a greater opportunity existed to bottle Pepsi so that people could drink it anywhere. The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially registered with the U.S. Patent Office. That year, Caleb sold 7,968 gallons of syrup, using the theme line "Exhilarating, Invigorating, Aids Digestion."

He also began awarding franchises to bottle Pepsi to independent investors, whose number grew from just two in 1905, in the cities of Charlotte and Durham, North Carolina, to 15 the following year, and 40 by 1907. By the end of 1910, there were Pepsi-Cola franchises in 24 states. Pepsi-Cola's first bottling line resulted from some less-than-sophisticated engineering in the back room of Caleb's pharmacy.

Building a strong franchise system was one of Caleb's greatest achievements. Local Pepsi-Cola bottlers, entrepreneurial in spirit and dedicated to the product's success, provided a sturdy foundation. They were the cornerstone of the Pepsi-Cola enterprise. By 1907, the new company was selling more than 100,000 gallons of syrup per year. Growth was phenomenal, and in 1909 Caleb erected a headquarters so spectacular that the town of New Bern pictured it on a postcard.

Famous racing car driver Barney Oldfield endorsed Pepsi in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race." The previous year, Pepsi had been one of the first companies in the United States to switch from horse-drawn transport to motor vehicles, and Caleb's business expertise captured widespread attention.

He was even mentioned as a possible candidate for Governor. A 1913 editorial in the Greensboro Patriot praised him for his "keen and energetic business sense." Pepsi-Cola enjoyed 17 unbroken years of success. Caleb now promoted Pepsi sales with the slogan, "Drink Pepsi-Cola. It will satisfy you." Then cameWorld War I, and the cost of doing business increased drastically.

Sugar prices see sawed between record highs and disastrous lows, and so did the price of producing Pepsi-Cola. Caleb was forced into a series of business gambles just to survive, until finally, after three exhausting years, his luck ran out and he was bankrupted. By 1921, only two plants remained open.

It wasn't until a successful candy manufacturer, Charles G. Guth, appeared on the scene that the future of Pepsi-Cola was assured. Guth was president of Loft Incorporated, a large chain of candy stores and soda fountains along the eastern seaboard. He saw Pepsi-Cola as an opportunity to discontinue an unsatisfactory business relationship with the Coca-Cola Company, and at the same time to add an attractive drawing card to Loft's soda fountains.

He was right. After five owners and 15 unprofitable years, Pepsi-Cola was once again a thriving national brand. One oddity of the time, for a number of years, all of Pepsi-Cola's sales were actually administered from a Baltimore building apparently owned by Coca-Cola, and named for its president.

Within two years, Pepsi would earn $1 million for its new owner. With the resurgence came new confidence, a rarity in those days because the nation was in the early stages of a severe economic decline that came to be known as the Great Depression.


vintage advetisments


Today we are inundated with advertising everywhere we go. From TV and radio advertising, to internet and billboard advertising, its almost impossible to go one day without seeing some form of advertising. Before modern advertising, companies had to work with what they had in order to advertise. Broad media outlets either did not exist or were not used by many.

Other than newspapers, companies did not have broad access to consumers as much as they do today. So how did some of these old companies manage to grow so large before the days of TV and radio ads? Many chose the medium of tin signs. Today we know them as vintage signs or antique signs. These colorful painted signs advertised everything from soda and beer to oil and laundry detergent.

Antique auto signs have become popular to collect. Of course there are vintage signs made by Ford, GM and Dodge, but if you're lucky you can find antique tin signs from companies that no longer exist. Vintage and antique signs have become a very popular item to collect. For history fans, antique tin signs offer a glimpse into a simpler time and give insight into how business used to be.

Why Would Companies Choose Tins Signs? Tin signs were a great form of advertising. People could hand them up inside or outside of business establishments and they did the selling. They could be mailed to places where they could be displayed and it would benefit both the company and the retailer. Obviously tin signs worked as an advertising medium since many of the signs still exist and many of the companies that used them are still in business.

Consider popular antique tin signs made by Coca-Cola and Pepsi, as well as Quaker State and Ford Motor Company. These signs still exist and many are in original condition, which makes them popular with collectors.


vintage advertisments


Due to the complexity of the human mind, it has various levels of consciousness: the state of dreaming, conscious-rational and lastly the subconscious level. This last level is one which is incapable of logic or reasoning abilities, and cannot differentiate between what is real and what is fictional. Subliminal messages sent into the subconscious mind provide it with the basis to grow the message into reality. It is a form of controlling your thoughts, as there is a link of communication between the subconscious and the conscious mind, allowing it to affect each other.

Hence, there has been much controversy surrounding the usage of these subliminal messages, as hidden persuasive messages have been used to manipulate the audience. This has been especially noted in commercials and advertising, and in rock music.

There has been much criticism on the use of insidious subliminal messages to increase profits. Subliminal messages used in advertising or subliminal advertising, are usually in the form of brief visual or audio messages that your mind does not consciously register what it has seen or heard.

There is usually a less than 25% chance that the message will be picked up by the conscious, and is used to provide stimulus for action. Subliminal advertising does exist. However, very few marketing agencies endeavour to insert such messages due to the powerful impact that they can exert on the audience, which would result in overwhelming negative press that would be received if the subliminal message was detected. This outweighs any potential benefit that the subliminal advertising may bring.

According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means you’re likely to buy a product that quenches your thirst only if you were already thirsty anyway.

Subliminal messages are thus more useful in priming a target audience to choose one brand over another, rather than in creating an actual need for the product. Whilst it is not yet sufficiently proven that the brief subliminal messages can affect your behaviour without your awareness of itPsychology Articles, it is still debatable if subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of.


Shocking ads


Posters as a medium to advertise a product or an event or to make a political point have been around for centuries. After 1870 thought with the invention of new printing techniques such as lithography it started to be possible to print posters cheaply and quickly with more colours and details hence allowing more artistic expression.

Creating advertising posters was a good way for any struggling artist to make some cash, so much that some would be painters spent most of their artistic career making posters. At the same time a good and colourful design attracts the potential customers attention and can make a product more memorable.

Toulouse Lautrec is certainly the most famous early poster artists but he was followed during the Belle Epoque by artists such as Alphonse Mucha, Grasset and Cheret and many others. From France poster art spread to other countries and became popular to advertise basically anything from movies to consumer goods, from events to travel. Advertising posters from the first half of the century are now all collectible and some can be worth a lot of money.

Visually strong political posters became popular again in the 1960s. If you don't want to invest in an original vintage advertising poster you can still buy posters and prints of these posters at very affordable prices and they will give a touch of colour and class to your wall and home decor.


P. Lokllard and Company


The first known advertisement in the USA was for the snuff and tobacco products of P. Lokllard and Company and was placed in the New York daily paper in 1789. Local and regional newspapers were used because of the small-scale production and transportation of these goods. The first real brand name to become known on a bigger scale in the USA was "Bull Durham" which emerged in 1868, with the advertising placing the emphasis on how easy it was "to roll your own".

The development of color lithography in the late 1870s allowed the companies to create attractive images to better present their products. This led to the printing of pictures onto the cigarette cards, previously only used to stiffen the packaging but now turned into an early marketing concept. By the last quarter of the 19th century, magazines such as Punch carried advertisements for different brands of cigarettes, snuff, and pipe tobacco. Advertising was significantly helped by the distribution of free or subsidized branded cigarettes to troops during World War I and World War II.

Before the 1970s, most tobacco advertising was legal in the United States and most European nations. In the United States, in the 1950s and 1960s, cigarette brands were frequently sponsors of television shows—most notably shows such as To Tell the Truth and I've Got a Secret. One of the most famous television jingles of the era came from an advertisement for Winston cigarettes. The slogan "Winston tastes good like a cigarette should!" proved to be catchy, and is still quoted today.

When used to introduce Gunsmoke (gun = smoke), two gun shots were heard in the middle of the jingle just when listeners were expecting to hear the word "cigarette". Other popular slogans from the 1960s were "Us Tareyton smokers would rather fight than switch!," which was used to advertise Tareyton cigarettes, and "I'd Walk a Mile for a Camel". In 1954, tobacco companies ran the ad "A Frank Statement." The ad was the first in a campaign to dispute reports that smoking cigarettes could cause lung cancer and had other dangerous health effects.


Camels smoking


In the 1950s, manufacturers began adding filter tips to cigarettes to remove some of the tar and nicotine as they were smoked. "Safer," "less potent" cigarette brands were also introduced. Light cigarettes became so popular that, as of 2004, half of American smokers preferred them over regular cigarettes, According to The Federal Government’s National Cancer Institute (NCI), light cigarettes provide no benefit to smokers' health. In 1964, the Surgeon General of the United States released the Surgeon General's Advisory Committee Report on Smoking and Health.

It was based on over 7000 scientific articles that linked tobacco use with cancer and other diseases. This report led to laws requiring warning labels on tobacco products and to restrictions on tobacco advertisements.

As these began to come into force, tobacco marketing became more subtle, with sweets shaped like cigarettes put on the market, and a number of advertisements designed to appeal to children, particularly those featuring Joe Camel resulting in increased awareness and uptake of smoking among children. However, restrictions did have an effect on adult quit rates, with its use declining to the point that by 2004, nearly half of all Americans who had ever smoked had stopped.


cocaine medicine


If you have a toothache you would likely receive some much needed relief from cocaine toothache drops. Yes, from cocaine toothache drops! These substances are not legal today, but many decades ago they were and were embraced by kids and their parents. It is quite surprising that when cocaine was first discovered it was considered to be a miracle drug and companies that sold products with cocaine as an ingredient actively advertised this.

Other illegal drugs today were also used in preparations including heroin and morphine. In fact, morphine was used in a syrup to soothe infants and calm them during the early days. Soon it was obvious that many of the products were habit forming and ingredients like cocaine, morphine, heroin, were removed from said products or they were no longer offered.

That’s what happened to cocaine toothache drops because they weren’t effective without the cocaine! Coca Cola survived, but it also removed cocaine from its ingredient list. The reason cocaine toothache drops were effective is because cocaine is known to be a local anaesthetic that is quite effective.

In fact, in the early days cocaine was used as an anaesthetic. Today, cocaine is no longer used as an anesthetic by the medical field simply because it has side effects that are not desirable like mood elevation and euphoria.

As a result, cocaine toothache drops were popular with parents, kids, and everyone in between simply because they not only relieved the pain but they also improved the sufferer’s mood! There were even throat drops that contained cocaine to help teachers, singers, and others who spoke regularly to help their sore throat in addition to giving them extra energy and a mood booster.


Shocking advertisments


While advertising generated modern anxieties about its social and ethical implications, it nevertheless acquired a new centrality in the 1920s. Consumer spending–fueled in part by the increased availability of consumer credit–on automobiles, radios, household appliances, and leisure time activities like spectator sports and movie going paced a generally prosperous 1920s.

Advertising promoted these products and services. The rise of mass circulation magazines, radio broadcasting and to a lesser extent motion pictures provided new media for advertisements to reach consumers.

President Calvin Coolidge pronounced a benediction on the business of advertising in a 1926 speech: “Advertising ministers to the spiritual side of trade. It is a great power that has been intrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of regeneration and redemption of mankind.”


posters


If you love to collect advertising and old advertisements, then turn to the internet and the re-use centers, and your local newspaper. A great place to start, is the re-use centers, flea markets, second hand stores, and garage sales. Make sure to be dressed comfortable, in older clothes, because you will be doing some digging, through old boxes etc!

Most of the re-use centers will have old magazines in boxes, that you will have to dig through. This is a good place to start because many people who are clearing out aging relatives homes, don't know what to do with the collections of older magazines, books etc that may have been accumulating in some basements for years, so they will dump them off at these re-use centers.

Many are pack rats, which of course is good for you, if you are looking for older advertising. Another way, is to place an ad in your local paper, that you are looking for older magazines and newspapers (as an example) and you are willing to come and pick them up.

There are people who will take you up on that offer just to get boxes of old magazines out of their basement. Once you have located some great ads, or magazines, or labels, take your treasures home and put them in al album right away, somewhere flat and away from sunlight, and try to find out as much information about the ad that you can, don't leave them laying around the house like clutter either!.. make sure to do something with them right away, take out the ad and discard the parts you don't want, and do that right away, or you will end up with the same clutter as the houses you took them from!

With magazines, pull or carefully cut out the entire page of the ad, this way there should be a date on the page (hopefully) and then place it carefully in a album with plastic sheeting to protect it. If vintage magazine advertisements are your passion, then why not have themed albums, showing ads for "fishing" or "hunting" or "household" that type of thing. You can also start a business with this collection of vintage advertising, as this has become a popular hobby.

If you have exhausted your local re-use centers, garage sales, etc, then why not try shopping online?.. This way you can get advertisements from all over the world and expand your collection. You don't even need to leave your house. Just make sure to catalogue and label your albums. Collecting vintage magazine ads, will take up less space in your home, as you place the albums on shelves etc... now if you are collecting large vintage restaurant signs, then you may need a bigger house.


The era of the vintage pin up girls is generally accepted as starting from the late 1930s and lasting until the early 1960s. Representations of the female form have always been a popular form of art, from the day that prehistoric man first picked up a piece of charcoal and drew his mate on a cave wall, but it was to be many millions of years later before it became a form of commercial pop art. It can reasonably be assumed that the popularity of the pinup girl as we know her grew in line with the development of the popular media, and the movies were likely the start of it all.

The famous stars were often given nicknames, such as Clara Bow (the 'It Girl'), the 'Blonde Bombshell', Jean Harlow and Lana Turner, known as 'the Sweater Girl'. Their photographs were also much prized, because cameras were not the domain of the ordinary person in the earlier parts of the 20th century. Had you lived during these early years in the development of cinematography and photography, the representations of your favorite stars would have been much sought after.

You would have prized a photograph of your favorite movie star, although you would not have recognized it as being a 'pin up' because the term did not become part of the English language until 1941. In fact, the era of the vintage pin up girls really kicked off with the Second World War in Europe in 1939 and Asia in 1941, when first the British and then the American forces pinned photographs of their favorite stars to their barrack walls, locker doors and even to the sides of their foxholes and trenches during battle. The vintage pin up girls of that era included 'The Profane Angel' (Carole Lombard), the Girl with the Million Dollar Legs (Betty Grable) and all of the above mentioned stars.

Singer Vera Lynn also figured prominently on British walls, but a major reason for their popularity was that they offered hope and a sense of glamour to men who might die shortly, and also a contact with home when they were thousands of miles away fighting a faceless enemy.

Many men also posted up pictures of their mom or girlfriend, but Betty, Gloria (Swanson) or Carole was also there, along with Vivien Leigh after the 1939 production of 'Gone With the Wind'. In fact, the term 'pin up girls' is believed to have been first used in 1941 simply, because these actresses and singers were pinned up on their walls.


Movie poster


It was not the first time that movie stars were pinned up on men's walls, but it was recognized as the vintage pin up girls era because of the sheer volume of pinups covering untold walls all over Europe and the Far East. Rather than drop off once hostilities had ceased it continued, although eventually in a different form, and is still alive to this day.

Habits die hard, and as stated above men didn't stop collecting pinups just because the war had ended, only the 1950s saw the beginnings of the mass production of scantily dressed females intended only to titivate, where previously the initial veteran pin up girls had been no more than promotional takes, designed to sell movies. In using the word 'initial', there are no doubts that many of the later photographs circulated during the war years were taken specifically for the troops and intended to be 'pinned up'! The post-war years brought with them an upsurge in consumerism and advertising, and the pin up girls were detected as great advertising subjects.

The artist Haddon Sunblom developed the idea of the scantily dressed 'normal girl' promoting products such as showers and underwear, which was a break with the previous tradition in that professional models were portrayed as 'the girl next door', rather than using well known celebrities (though the term 'celeb' was yet to be devised).

Playboy Magazine's 1959 centerfold of Marilyn Monroe wearing nothing but Chanel No 5 was the beginning of the end of the vintage pin up girls, and the beginning of the professional pinups, or nude photographs aimed specifically at men, although it would be another 11 years before actual pubic hair was permitted to be legal displayed in publications on general sale.

Previously, 'certain parts' had been covered by arms or carefully posed legs. The years of the vintage pin up girls did not last long, because World War II was followed by a general sigh of relief and the beginnings of the permissive society where the 'slightly naughty' became commonplace, and the era of the nude calendar was just around the corner. This brought an end to the innocence that could be excited by a flash of cleavage and, and also an end to vintage pin up girls and the beginning of the professional nude models.


advertisments 1950


Vintage posters or prints can make a huge difference to your home decor. Well-placed and displayed in quality frames, vintage posters become real eye-catchers that can say a lot about your home to your visitors. Let's begin with some basics. What are vintage posters or vintage prints? They range from advertising posters to ornamental prints or works of art. The term 'vintage' reveals that they not only come from a bygone era, but more importantly that they capture something of that bygone era, whether it be a mood, style, idea or practice of the time.

This is precisely why reproduction vintage posters are so popular nowadays. It is that flavour of the past, that vintage reference, that people want in the form of images on the walls of their home. Let's face it, nowadays life for most people is hectic, stressful and tiring. Vintage poster prints hark back to a time when things at least seemed more simple, more easy-going and relaxed. By looking so different from modern images, vintage posters and images also provide that element which is something almost of the exotic, a glimpse into another way of life no longer accessible to the inhabitant of the modern world.

It is this that generates interest too, especially in the eye of the visitor to a home with vintage artwork on its walls -- yes, vintage posters are certainly a talking point. So what kinds of vintage posters are available? They cover a vast range of subject areas, and of course you should go for those that specifically interest you. Amongst the most popular poster prints of this 'olde world' category are vintage bicycle posters. As vintage bicycles were often so different in design from modern cycles, vintage cycling posters often present fascinating insights into the past, as well as conjuring up nostalgic, sometimes comical, and even occasionally risque images.

Another popular category of vintage posters is Vintage French Posters. It is of course the reputation of France for sophisticated culture and art that makes this poster category so popular. Within this category you will find posters covering diverse subjects such as the Moulin Rouge, Chamonix vintage skiing posters,old Nice and Cannes travel, cafe society posters, Vogue magazine covers, cheeses and even Air France. One of the most popular and delightful images in this group is the 'Ballooning over Paris' poster, complete with the Eiffel Tower and a wide landscape of old-fashioned hot air balloons.

I provide access links leading to all of these poster categories at the foot of this article. Other vintage poster art comes in the form of vintage sports posters, vintage wine posters, cats, old santa posters, political images, Rock 'n' Roll posters and many more.

So, now you know how to give your home that sophisticated yet care-free look. But note that the difference between using vintage posters framed as opposed to unframed is a large one. While an unframed vintage poster is acceptable in the kitchen, in more formal areas of the house framing is essential if you are to create a chic and sophisticated look. The links below will direct you to the leading internet poster company that will enable you to order your posters either framed or unframed.


This is a shocking advertisement how ever awful, it is part of our history .

Racist advert


The same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as HIV/AIDS, political ideology, energy conservation and deforestation. Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. "Advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes."

Attributed to Howard Gossage by David Ogilvy. Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives. In the United States, the granting of television and radio licenses by the FCC is contingent upon the station broadcasting a certain amount of public service advertising.

To meet these requirements, many broadcast stations in America air the bulk of their required public service announcements during the late night or early morning when the smallest percentage of viewers are watching, leaving more day and prime time commercial slots available for high-paying advertisers.

Public service advertising reached its height during World Wars I and II under the direction of more than one government. During WWII President Roosevelt commissioned the creation of The War Advertising Council (now known as the Ad Council) which is the nations largest developer of PSA campaigns on behalf of government agencies and non-profit organizations.


Nike shoes adverts 1950


The Nike brand has become so strong as to place it in the rarified air of recession-proof consumer branded giants, in the company of Coca- Cola, Gillette and Proctor & Gamble. Brand management is one of Nike’s many strengths. Consumers are willing to pay more for brands that they judge to be superior in quality, style and reliability.

A strong brand allows its owner to expand market share, command higher prices and generate more revenue than its competitors. With its “Just Do It” campaign and strong product, Nike was able to increase its share of the domestic sport-shoe business from 18 percent to 43 percent, from $877 million in worldwide sales to $9.2 billion in the ten years between 1988 and 1998.

Nike spent $300 million on overseas advertising alone; most of it centered around the “Just Do It” campaign. The success of the campaign is that much more remarkable when one considers that an estimated 80 percent of the sneakers sold in the U.S. are never used for the activities for which they have been designed.


Benjamin Franklin’s Pennsylvania Gazette


Advertisements in colonial America were most frequently announcements of goods on hand, but even in this early period, persuasive appeals accompanied dry descriptions. Benjamin Franklin’s Pennsylvania Gazette reached out to readers with new devices like headlines, illustrations, and advertising placed next to editorial material. Eighteenth- and nineteenth-century advertisements were not only for consumer goods. A particularly disturbing form of early American advertisements were notices of slave sales or appeals for the capture of escaped slaves.

Historians have used these advertisements as sources to examine tactics of resistance and escape, to study the health, skills, and other characteristics of enslaved men and women, and to explore slave holders’ perceptions of the people they held in bondage.

Despite the ongoing “market revolution,” early and mid- nineteenth-century advertisements rarely demonstrate striking changes in advertising appeals.  Newspapers almost never printed ads wider than a single column and generally eschewed illustrations and even special typefaces. Magazine ad styles were also restrained, with most publications segregating advertisements on the back pages.

Equally significant, until late in the nineteenth century, there were few companies mass producing branded consumer products. Patent medicine ads proved the main exception to this pattern. In an era when conventional medicine seldom provided cures, manufacturers of potions and pills vied for consumer attention with large, often outrageous, promises and colourful, dramatic advertisements.


1940s beans can


In the 1880s, industries ranging from soap to canned food to cigarettes introduced new production techniques, created standardized products in unheard-of quantities, and sought to find and persuade buyers. National advertising of branded goods emerged in this period in response to profound changes in the business environment.

Along with the manufacturers, other businesses also turned to advertising. Large department stores in rapidly-growing cities, such as Wanamaker’s in Philadelphia and New York, Macy’s in New York, and Marshall Field’s in Chicago, also pioneered new advertising styles. For rural markets, the Sears Roebuck and Montgomery Ward mail-order catalogues offered everything from buttons to kits with designs and materials for building homes to Americans who lived in the countryside–a majority of the U.S. population until about 1920. By one commonly used measure, total advertising volume in the United States grew from about $200 million in 1880 to nearly $3 billion in 1920.


1060s posters


Vintages posters never went out of style. While the artwork and glittery pageantry that set vintage posters a class apart are missing in today's advertising, businesses and homes are compensating for it by investing in vintage advertisements like never before. The art makes them a good investment for collectors, their uniqueness goes well with the tastes of the discerning homeowner, and the advertising jargon sits well with chocolate manufacturers.

No wonder the vintage posters of chocolate/candy are so much in demand today. Helping you along on your quest to find the best vintage poster featuring chocolates and candies are online stores and galleries. Here, you can search according to keywords or select tags. Once you have selected a poster, you have to pick options such as type of frames and shipping.

Whether you are a collector or advertiser, you need to keep in mind that vintage posters in good condition are hard to find and they are expensive. The rarer the poster prints or print editions, the more difficult your mission becomes. Home owners can get away with classy posters with edges a little torn or corners that roll up a bit - an innovative frame can take care of that. Besides, posters in poor condition are cheaper.


antique signs


One of the most well-known collectibles nowadays are vintage reproductions or antique signs. Any type of old advertising is very much sought-after. Just before the wide-spread color print technology, antique signs were either tin or metallic, and were painted and stamped. Nowadays porcelain enamel is a very good choice for longevity and durability.

Powder coating has made its way in to these classic reproductions with its brilliant color choices and excellent outdoor durability. People collect all sorts of items nowadays. From vehicles to pepper and salt shakers, there appears to be an enthusiast for everything.

Vintage signs aren't any exception, they've been collected by folks for many years and there's a large market right now for these vintage reproductions. There are lots of factors in signs that folks collect, a number of people collect specific organization brand signs and a few gather only iron, tin or wooden signs. Many have huge collections that include only vintage road signs. The number of choices is endless when it comes to vintage sign reproductions.

Vintage signs are not only seen beautiful as well as an exciting view of history, they're a well known and sometimes extremely valuable collector's' item. They're so colorful and cheerful; they make an excellent addition to the decor of many houses and businesses. Bars also use antique signs to show beer that could no longer be in manufacturing, but surprisingly, many organizations that produced vintage signs are still running a business.

Vintage signs display colourful and to some extent humorous characters which take us to a much easier time where advertisers didn't have a lot of competitors for the customer's attention. Restaurants particularly use metal signs to decorate. Tin signs are generally found in pubs or restaurants everywhere. Many of these places may have the tin signs hung to the walls or nailed to eating booths.

The tin signs are available in many sizes and shapes and might often depict cartoon heroes, classic advertising campaigns or perhaps the likeness of many famous artists. Getting a hold of these types of vintage tin signs is much simpler than you'd think.

Lots of antique stores carry a wide choice of classic sign reproductions. Folks collect tin signs as a hobby simply because they not only make great design pieces, additionally they make great conversation items as more often than not, a vintage tin sign might stimulate some good older memories discussed by people.

Vintage tin signs of old beer bottles are very well favored because these designs go perfectly in recreation rooms or home bars. A lot of people wish to collect vintage signs to ensure that they can bring back to life, so that they have a hobby of gathering huge varieties of vintage signs, including auto signs also. Antique auto signs are becoming popular to collect.

Obviously you will find vintage signs manufactured by Ford, GM and Dodge; in case you're lucky you will find antique tin signs from companies that no more exist. Vintage and antique signs are becoming the most popular items to collect.

For history enthusiasts, antique tin signs provide a glimpse in to a less difficult time and give a good understanding of how business used to be. Whatever the reasons for collecting vintage signs and tin signs could be, they create wonderful items of decor and therefore are a fascinating item to gather. If you're a history enthusiast, vintage sign collecting is a great hobby since every antique sign carries a story behind it.


magical cure all elixir signs


As we move into the future, more people look at antiques, exclusively antique advertising signs. One can study our culture from what we left behind, we can learn a great deal by studying the things our grandparents left behind. These include architecture, literature, and of course antique advertising signs. No one really knows when the first vintage advertising sign was produced, but by the heart of the nineteenth century they were everywhere.

Most things weren't mass produced in those days, and the advertising from this period shows it. A straightforward advertisement for shaving powder that promises to reduce cuts, or an advertisement for a magical cure all elixir can be worth a good bit of cash.

Stores of this period needed to advertise what goods they carried, and by placing metal signs on the front of their stores they had a way to advertise that would reach anyone walking by, including those who couldn't read or right.

After all, if the sign had a picture of a tomato on it, it was a pretty good bet that the store that it hung on sold tomatoes. Henry Ford is best recognized for producing automobiles, but perhaps his greatest contribution to society is the creation of the assembly line.

The assembly line was first used to produce Ford automobiles, but it worked so well that others adopted it to produce other things. This, along with trucks making the transportation of goods faster and cheaper allowed for companies to grow to unprecedented size. When companies were able to put up for sale there goods from coast to coast, they rushed to get as much advertising out as possible.

One form of this advertising came in metal signs. In times of trouble when the future seems vague people often look to the past and long for a simpler and more secure time. Nostalgia will always proliferate and spread during times of trouble, and people will look for tangible things of the past to hold on to. There is no relic that speaks of times past more so than advertising signs.

As the future remains vague, these valuable antiques are sure to go up in importance because they provide a tangible connection to the past. It would be my prognostication that the antique signs that will go up the most in importance will be the ones pertaining to current companies in trouble, like the automakers. People like to identify themselves with name brands, and they will rush to get vintage signs of company brands that they are worried won't be around much longer.

Even if vintage advertising signs didnt have a potential to be valuable in the near future, they still provide us with a link to our past. They also look pretty cool hanging on the wall above the bookshelf.


Jules Cheret


In past era's when print and electronic media were not in so much demand and medium of communication was only letters, vintage posters were in high demand. At that time the world was not a global village so it was quite difficult to spread the message anywhere. So at that time poster art was used to deliver messages. The concept of Vintage poster art came from Europe where poster advertisement was considered as a highly collectible form of art.

Vintage movie poster was established by Jules Cheret who displayed his work via the medium of poster advertising in the 1880's. He credited to the first person who invented the new vintage poster art form, and was awarded the Legion of Honor 1899. His talent and creative style of the posters were so glamorized that he opened an innovative way of adopting new careers. People liked this work and started adopting it as a respectable career. Cheret as a business man and he opened a printing shop next to her house.

It became an eye catching and attracted many artist of the single purpose of producing and promoting advertising art. In the past when posters were prepared and to complete they were glued or tacked to walls across their country of origin. These eye catching and colourful posters of advertisement created a festival atmosphere and people will show great interest and their liking

s. People were delighted from this new form of advertisement and in no time it spread from towns to towns and from villages to villages. Vintage poster art was famous in Europe till last century but today with new form of electronic and print media it is rare to find this form of art.

Now this creative form of art becomes fade because of advancement of new and latest technologies. His talent and creative style of the posters were so glamorized that he opened an innovative way of adopting new careers.

People liked this work and started adopting it as a respectable career. Cheret as a business man and he opened a printing shop next to her house. It became an eye catching and attracted many artist of the single purpose of producing and promoting advertising art.

In the past when posters were prepared and to complete they were glued or tacked to walls across their country of origin. These eye catching and colorful posters of advertisement created a festival atmosphere and people will show great interest and their likings.


historical poster


Are you an avid vintage poster collector? Have you thought why you like collecting posters from all walks of life? Different people have different reasons to collect different themed posters for improving the look of their surroundings. Whether you hang vintage posters at your bedroom or any other room or choose an illustrative poster for your workplace, posters do catch attention. Posters narrate stories of our glorious past. They portray ways of life once desirable and perhaps still so.

Most posters were developed to advertise products, making announcements, expressing ideas, providing information and creating awareness. Developed around 50 or more years ago, vintage posters are considered as treasures, the value of which increases with each passing day. In many posters, you will not only notice consideration age but also find corresponding hand-craft production style. In addition, you will be amazed to find coherent graphic design of vintage posters.

They act as a keeper of the time, unfolding stories gone by. One can find posters in different sizes to match with his or her specific requirement. People who prefer small posters can choose small poster collection and make a difference in their working area.

If you prefer altering the appeal of a bigger place, you need to choose large vintage posters. Many stores and online websites sell large-sized vintage posters, based on different themes. Choose anything from a movie poster, a travel poster, a historical poster to an advertisement poster that adds more meaning to the existing environment.

If you decided to buy a vintage poster for your need, choosing authentic stores would be really important. Always prefer buying from a recognized provider, who can provide you original posters. Before buying a poster, you must check its essentials thoroughly. A vintage poster does not act as a decorative item for your or office but it is an expression that tells you more about the past and its way of living. So, choose well!


food posters


They say beauty is in the eye of the beholder! This is certainly the case if you look at food posters. Whilst there purpose is predominantly to tempt and entice you to trying the food products advertised, there are some posters which are ugly and would have the reverse affect for many people. Vegetarians and Vegans would undoubtedly find any posters relating to meat or fish distasteful, while others will be repulsed by the hard hitting posters which are being used to quite literally put people off particular types of food for the sake of their health.

Clever advertising and shock tactics are being used to make people sit up and think about the food and the amount of food they consume. Government health agencies have produced numerous ugly food posters which are targeted at schools in order to educate young people about the type of food they need to avoid in order to stay healthy.

Many such adverts use obese children as an indication as to the body size which some children reach purely due to their diet and whilst this enrages many people who are larger in stature than the 'average' person, these posters are being specifically designed and used to help lower the ever increasing number of people who are or are becoming morbidly obese.

A poster depicting an obese child trying to turn his head to reach a sweet biscuit which has been placed on each shoulder is being used not to promote the scrumptious biscuit but as a warning that if a child eats too many he or she will simply not be able to turn their head in the 'normal' way. 2. In the 80s poster depicting children eating baked beans was effectively used to draw people's attention to the nutritional value of baked beans.

Whilst the poster and it's intentions may have been sound the children used have the most unnatural appearances and very strange eyes which seem to be actually watching you...scary! 3. Would you feel comfortable entering a boy or girl friend's bedroom if there was a poster which showed you where the different cuts of meat are taken from an animal.

With the heading 'Guide to Identifying Meat Cuts' you don't have to be vegetarian or vegan to find this more than a little un-nerving! 4. De-motivational posters are a relatively new concept in as much as they are using the exact opposite of all good poster campaigns by using reverse thinking. A poster which shows a live chicken on fire.

This poster has the slogan 'You're doing it wrong' which is in itself an effective way to stay stop until you realise that the poster is actually promoting BBQ chicken. This poster is definitely not in good taste and one which many people will find very offensive. 5. Animal rights activists will be abhorred by the poster which shows sausages, chops and burgers on a BBQ grill with the headline 'Animals have the right to be tasty'. Maybe this one is pushed the boundaries just a little too far.

With the impact of full colour poster printing, which provides immaculate imagery, there is food posters of all types being effectively used by both food manufacturers and health agencies to help sway public into the choice of foods they eat by the sheer yumminess of the food represented or by shock tactics to put us off our food entirely!


The value attached to classic movie posters is growing faster than most people would believe. Some classic movie posters are worth a fortune, especially the ones from the thirties and forties. The reason these classic movie posters are worth so much has to do with how the studios sent the movies from one theater to the next. Back then there were stations that were responsible for getting the movies to the theaters and along with the movie the theater also got the movie poster.

The posters were folded up and placed in a pocket on the reel. When the theater got the movie they would take the poster out and hang it up. After the theater was done showing the movie they would fold the poster up and place it back into the sleeve to be shipped to the next theater. This meant that the movie studios did not have to print so many posters.

They only have to make a poster for each reel that was going to be shipped around to theaters. After the movie was done making its rounds the posters were discarded because most people never thought that they would be worth that much. Most classic movie posters that are in collections are either from the Los Angeles area where they made extra posters to promote the movies or they are from overseas where they used a different system to ship movies around to theaters.

Oddly enough many classic movie posters were also recycled and used as insulation in homes in and around Los Angeles. Some people have been shocked to remodel their homes only to find classic movie posters tucked into the walls to block a hole. If you are ever lucky enough to get ahold of classic movie posters remember that they are rare and many of them are worth more than a home in some areas.


vintage signs or antique signs


Currently Among the foremost fashionable collectibles today are vintage signs or antique signs. Any kind of old advertising is sort of sought after. Previous to widespread color print technology, antique signs were made of metal or tin and were painted to stamped. The vintage metal signs are some og the foremost sought after. We have a tendency to all keep in mind seeing them after we were younger and several can bring back a flood of reminiscences of your childhood.

They create nice conversation started when displayed aroung your home or garage. Looking at how advertising has modified in the past 60 or 70 years is sort of fascinating. Antique signs displayed colourful and somewhat humorous characters that take us back to an abundant simpler time where advertisers did not have nearly as a lot of competition for a shoppers attention. The slogans on vintage signs are simple and clear-cut, not like much of todays advertising.

There are few industries that stand out as having used metal or tin signs as a suggests that of advertising. Among them are beer corporations, soft drink companies, and oil and gas companies. Though several massive firms used metal signs as advertising these tend to be the foremost common for collectible purposes. As a result of antique signs and vintage signs are thus colourful and cheery, they create a nice addition to the decor of the many homes and businesses.

Restaurants in particular use antique signs to decorate. Antique Pepsi signs plus antique coca-cola signs are the most common vintage signs utilized in restaurants. Bars also use antique signs to show beer that will either no longer be in production however surprisingly, several companies that made antique signs are still in business. Oil and gas firms and auto companies normally used tin signs or metal signs as a type of advertising.

It's not uncommon to go into a male themed bar and see recent Penzoil or Quaker State signs from the 1920's or 1930's. Several of those signs are purchased to brighten an industrial or personal garage. No matter your reason for collecting vintage signs and antique signs, they make wonderful items of decor and are a desirable item to collect. If you are a history fan, vintage sign collecting is a perfect hobby since every antique sign has a story behind it.


vintage signs or antique signs


People collect all kinds of things these days. From cars to salt and pepper shakers, there seems to be a collector for everything. Vintage signs are no exception, they have been collected by people for decades and there is a huge market these days for vintage signs. There are many factors in signs that people collect, some people collect specific company brand signs and some collect only iron, tin or wooden signs. Some have large collections that consist of nothing but vintage road signs. The possibilities are endless when it comes to vintage signs.

Years ago it was the only way to advertise products. This article includes a brief overview of the history of signage then follows with some tips on acquiring vintage signs for your self. In North America, most outdoor signs made between 1890 and 1950 were made out of porcelain enamel. This involved a base of heavily rolled iron, die cut to the desired shape, coated with many layers of powdered glass and then kiln fired. Obviously this process made the outdoor signs durable and weather resistant.

This process originated in Germany and was brought over to North America in the later 19th century. North Americans experimented with bright, bold colors and interesting new designs for advertising. Early designs were stenciled; however they switched to silkscreen designs and changed the iron base to tin for price and ease of production.

It is almost impossible to find a porcelain enamel sign in good condition these days. Finding one could cost upwards of tens of thousands of dollars. Their rareness is caused by many factors; many were vandalized, discarded or melted down for the metal during the Second World War After which signs were made of tin and other materials and painted with enamel paint.

You come across these vintage types of signs frequently today but will be hard pressed to find one which isn't rusted, scratched or distressed. Collectors should be aware of distressed reproductions. Vintage signs are stamped with the date they were manufactured, but research and information on vintage signs is always best to discern between real and forgery.

So go to your local library, get on the internet or go to bookstores. As with anything collected, you will be better off knowing exactly what you are looking for and what you are not. Tips for new collectors 1- One of the best resources for obtaining a wide selection of vintage signs is shopping online.

Whether it is an auction on EBay, or directly from an antique store, you are sure to find a varied selection for your tastes at the click of a mouse. 2- Garage sales can be a goldmine of vintage signs. There still exist people out there who do not know what the values of their signs are. Alternately, second hand and thrift stores are also a great place to find some treasures.

These places are usually a bit savvier, so be on your toes and know what the prices are before going in to barter. 3- Last but certainly not least, go to a roadside diner, old fashioned soda fountain or restaurant when traveling by car. Even if there is no price on the old signs hanging on the wall for décor, you can always ask and make an offer. You would be surprised to find that they might sell it.


Vintage metal and tin beer signs


Vintage metal and tin beer signs are a great way to show off a home bar, garage or any room you like and don't they make a fantastic conversation starter. I for one love seeing them in bars and restaurants and make it a habit to read most of them. If you are in the hunt for old antique metal beer signs, a great place to start is a tip shop, garage or yard sale.

Most people simply do not know the value of metal beer signs and just turf them out. If money is not an object, antique shops are the way to go when buying these prized possessions. Metal beer signs come in many shapes and sizes when looking for the nostalgia look.

Beer signs generally look good in your garage, bar or pool area. A "leave your ten cents" sign for your toilet can be funny. If you travel a fair it you can pick many beer signs up on your travels and place them in your favourite spot in your home or office. There is a huge selection to choose from and using the net is probably the best way to go Metal signs in general can be good for your business. There are plenty of places in the US where you can order custom made metal signs.

You can select from a wide variety of templates and add you own text. How about having your logo made into a metal sign? Street names and house numbers give that special touch to the outside of your home. Creativity is never ending when it comes to using signs.

If you really stop to think about it, metal signs are everywhere. Metal signs play a bit part in safety also. When we are driving, reflective signs can help us to know when we are about to enter a road works/construction zone and to use caution.

Metal signs tell us what we should do for instance, when we see a stop sign. Traffic metal signs hold great significant in our society. You know immediately to slow down when you see a school zone sign. Most road signs are obvious and self explanatory and thus most of us obey them. Road or street signs show us direction on say how to find a business or house we are searching for and warning signs are essential to our health.


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