The 1990s fashion designer no longer created clothes with complimentary cosmetics and scent, customers wanted to buy into a lifestyle. Designer's logos no longer shouted conspicuous consumption, but whispered subliminal messages.

The Gucci snaffle, the Hermes bag, the small but perfectly formed Prada triangle in the silver and black were all 1990s' symbols for the chic and hip, understood only by those who knew the precise code.


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By its very definition, fashion is something that is constantly changing. From the drape jacket and skinny, drainpipe trousers of 1950’s teddy boys, through the disco-influenced three-piece flared suits of the 1970s and on to the urban ‘trainers and loose-fit jeans’ look of the 1990s. Fashion has always been influenced by culture and it reflects how ‘in’ someone is with the current popular mode of expression.

Whilst the 1990s saw ‘casual’ become more popular than ever, such fashion understatements could only ever have so much shelf-life before the next generation of trend-setting trailblazers came along and created their own identity.


Indeed, the hottest look this season, whilst borrowing a little from previous fashion styles, is very different to the fashion of only ten years ago. The dressing-down, anti-fashion statements of the 90s has been replaced with much smarter attire, combining the slender cut of 1950s and 1960s style, with a more modern look. Without doubt, suits are back in a big way.

As with most new trends, it only takes a browse through the latest music magazines to see what the latest fashions are. The tracksuit top and baggy jeans of the 1990s rock and pop star has now been replaced with a skinny black suit and slim tie. Indeed, it is now fashionable again to wear a suit informally as well as formally.

That is to say, they are no longer reserved for special occasions such as job interviews or weddings. Of course, most men have at least one suit in their closet that they dust down for job interviews, weddings and any other occasion that is deemed special enough to merit smart attire. And some men maybe even have a few suits if they are in a job that has a strict dress code.


skinny black suit and slim tie


Max Azria is a fashion designer of Tunisian descent who founded the popular midscale women's clothing line BCBG in 1989. Originally from Tunisia, Max Azria was born in SFAX (Tunisia); he entered the fashion industry in PARIS. Moving to California in the 1980s, he created BCBG, an acronym for the French saying bon chic, bon genre, which in English means "good style, good attitude."

Max Azria's wife Lubov Azria runs all aspects of the company with him, she decides on the style influences for each season and the store decor. BCBG was designed to bring European sophistication to American women. BCBG's trendy, chic, and unique styles and patterns were immediately popularized in California and throughout the West Coast, becoming particularly favored in Washington, Arizona and Nevada.

After the company opened a flagship store in New York City, BCBG became internationally known in the fashion world. Max Azria later created an upscale collection known as The Max Azria Collection sold only through selected company-owned boutique stores, before launching BCBGirls, BCBG//Attitude, To The Max, Parallel and acquiring the Hervé Léger label.

The company has recently taken over the Rave, G+G, and Ravegirls stores and created Max Rave - a line of clothes that are for juniors and are accessible at more affordable prices than the couture brands but with the same high quality.

The company opened its first freestanding "Max Azria" boutique on Los Angeles' Melrose Avenue in 1993. Newly added are shops in West Palm Beach, New York's SoHo, Montreal and Southern California's Newport Beach. More recently the BCBG Max Azria brand sells in the United Kingdom as a concession within Harvey Nichols stores in London, We all know that each decade is marked by different fashion trends. Fashion has become a visual timeline, marking each year with different trends. American society has been greatly influenced by fashion and style.

We are in constant search looking for clothes and accessories which are “in style”, and the 20th century is probably the time when people saw major changes in fashion. The 1900s was influenced by cars where girls had to wear a dustcoat to avoid their clothes from being dirtied by dust from the road.

The 1920s was a time when jazz music flourished and the flapper style short fringed dresses glammed up with long pearls were in. 1930s was a time when the women just copied the fashion trend of movie stars. 1940s was a time of war so the fashion was towards a uniform like attire with padded shoulders, close tailored outfits and short skirts.


Max Azria


The 1950s saw the comeback of full skirts which are cinched in the waist. This is the time when Marilyn Monroe was so famous. The 1960s saw fashion which was patterned from influential women such as Jacqueline Kennedy. The 1970s was the disco period, tie dye shirts and bell bottom pants. The 1980s was changed by Madonna and everyone copied her off the shoulder sweat-shirt, leggings and skirt. 1990s was sleek and sophisticated with acid jeans. Fashion is forever changing, but what would not change is the big influence and major statements that each decade makes with their fashion trends.

The revolution in men's fashion has been gaining pace for some years now. First, the rise of the world 'metrosexual' - used to refer to trendy men who took care to dress well and look good - brought the growing male awareness of style to the forefront.

However, in the last couple of years, so many men have begun to take an interest in fashion and clothing that singling certain males out as 'metrosexual' seems to have little meaning: everyone's in on it. In large part, the rise in male fashion consciousness has to do with the emergence of popular style icons as household names.

Trends in men's fashion have often been swayed by cultural figures: from the distinctive clothes of Mick Jagger and David Bowie to the original haircuts of anyone from The Beatles to Kevin Keegan. But with the meteoric success of David Beckham as a well-dressed celebrity in the limelight throughout the 1990s, it became 'stylish' to be stylish again - and men seemed to start taking acute care of their clothes, hair and general appearance.

While other famous sportsmen - like Amir Khan and Kevin Pietersen - have been making inroads into the fashion industry, it's musicians that are leading the new generation of male style icons today. Pete Doherty's relationship with Kate Moss, each chapter of which has been meticulously catalogued in the press, instantly projected him into the consciousness of style gurus the world over, making him an instant fashion idol of men keen to keep up with up-and-coming clothing trends.

Since then, the dandy-esque ways of a range of men in the public eye have become an inspiration to the fashion-conscious in Britain: from Russell Brand to David Tennant, men's fashion trends have been immortalised on TV, in film and photography.

The result has been that investment in male retail stores has increased considerably, with leading British fashion retailer Topman having recently opened a new flagship store in Cardiff - the store's biggest premises outside of London. Moreover, the recent upturn in the men's fashion stakes has had an equally influential effect on teenagers, as much so as on young professionals and the under-40s.

Harry Potter star Daniel Radcliffe, for example, is often held up as an exemplary model of men's fashion, while young bands like the Arctic Monkeys, The Klaxons and The View are frequently lauded for their irreverent approach to clothing and hairstyles.


Marilyn Monroe


Christian Marie Marc Lacroix (May 16, 1951 in Arles, France) is a high-end French fashion designer. Born in Arles, France, at a young age he began sketching historical costumes and fashions. He studied history of art at the University of Montpellier and then enrolled at the Sorbonne in Paris. While working on a dissertation on dress in French 18th-century painting, Lacroix also pursued a program in museum studies at the Louvre Museum. In 1978 he joined the French firm Hermès, where he worked on color schemes and the execution of designs.

From 1981 to 1987 Lacroix worked at the fashion house of Jean Patou, and in 1987 he opened his own couture and ready-to-wear business. With his background in historical costume and clothing, Lacroix soon made headlines with his opulent, fantasy creations, including the short puffball skirt (“le pouf”), rose prints, and low décolleté necklines.

He quoted widely from other styles—from fashion history (the corset and the crinoline), from folklore, and from many parts of the world—and he mixed his quotations in a topsy-turvy manner. He favored the hot colors of the Mediterranean region, a hodgepodge of patterns, and experimental fabrics, sometimes handwoven in local workshops.


Christian Marie Marc Lacroix


Mulberry is a British fashion company known for creating luxury leather goods for men and women. The brand has since grown and now includes womenswear, menswear, and most recently, footwear for women. Mulberry was established in 1971 with modest roots in Somerset, England, and on the shelves of London fashion emporium, Biba. The Mulberry quickly grew to become the first British lifestyle brand, and at the time, favourites from Mulberry included the leather agenda and the poacher bags.

The start of the 21st century saw the creation of two timeless and iconic Mulberry bags – The Bayswater and The Roxanne – which only seem to gain in popularity as the seasons go by. Other best sellers include the unisex Antony messenger-style bag and the mabel bag for women.

Stylish British celebrities Kate Moss, Keira Knightly and Sienna Miller are often seen carrying Mulberry bags and wearing Mulberry clothing. Mulberry is the only British luxury brand retaining and investing in its UK factory. Instead of closing down the factory, (called The Rookery and located in Somerset, England), to save production costs, Mulberry has plans on expanding the factory to increase the number of their bags produced in the UK.

In 2006, Mulberry launched an apprenticeship program to encourage local youths to learn production skills, sustaining a way of working that has lasted generations and providing training and employment for the local community. When the apprentices graduate from the program, they are guaranteed a job at the factory and are encouraged to work their way up through the ranks to become managers. Mulberry has stores all over the world, including Europe, America and Asia. In England there are Mulberry stores located in London, Manchester and Leeds.


Madonna


Fashion will always be a part of our lives. Not all people are attracted to what is new and hip, and styles vary with every person’s tastes. Even so, every time you walk out the door and stop to look in the mirror if your clothes are suited accordingly, you are trying to make a good fashionable impression.

Fashion is a general term that describes whether something fits with the popular mode of expression at a given time. But, at that specific time there may be a lot of expression modes taking place, and none related to the other. If something is fashionable at that point, that means it fits one of those styles.

Let’s talk about the evolution of hip hop clothing. This is a trend that started with the early hip hop singers like LL Cool J, Run DMC, Kurtis Blow and many others. While there were a lot of things that made a statement about the newly founded culture, like haircuts and jewellery, the most important of them all was hip hop clothing. Back then, the clothes were mostly black-green-and-red.

The 80s hip hop fashion also implied dreadlocks as haircuts and Africa chains as jewellery, which stated that this culture was a part of your life. With the passing of time and the evolution of the music, hip hop clothing also took a turn. The 1990s brought with them baseball caps and colored clothes for some.

Other singers were inspired by prison uniforms, which turned into the no belt fashion. The hip hop clothing trends in America were also divided according to regions. The west favoured flannel shirts and sneakers, while the east was often represented by hooded tops and boots.

Southern trend introduced gold teeth as fashionable. The late 1990s also introduced new entries. Mafioso style became popular with alligator skin shoes and hats, with Jay-Z and Notorious B.I.G. as the pioneers, but also shiny suits with platinum jewelry were then a pleasant combination, something usually worn by P. Diddy.

All fashion trends started from a hip hop star. Whatever they decided was fashionable, the hip hop honeys embraced without a second thought. Everyone was free to decide what clothes they would wear to make a statement, but not all clothes were in tone with the current trends. You may wonder what I mean by hip hop honeys. Well, these are the people that follow this culture anytime, anywhere.

They know exactly what the new trends are, the kind of clothes that can be matched and what jewelry to wear with those clothes. In the early days, hip hop honeys could find clothes to fit their tastes and culture in a relatively small number of brick and mortar stores. However, since the internet has now become more like a necessity than a whim, the stores have taken a virtual form.

It takes only a computer, an internet connection and a few clicks to reach a reliable source of hip hop clothing. Madonna has lived in the limelight for over a decade. She succeeded in adapting to her constantly changing environment and even succeeding in making her environment adapt to her. Back in the 80's, Madonna first came out, clothed in leather and accessorized with bows, lace, fishnet stocking and religious effigies draped her neck.

The virginal rebel was an instant hit, with platinum locks, a beauty mark and a vocal range what was not to like? Her fashion sense was a slew of edgy plus girly an effective eye catcher. Madonna was like the seasons, her music and changed to fit her lifestyle more than needing to fit into other people's lifestyles.

She was a hit because she brought fashion onto the stage, she created different looks that was copied again and again. Perhaps her cone shaped bra wasn't street vogue but every performer had without a doubt copied the dominatrix fashion.

Her island look in La Isla Bonita has graced dozens of magazine fashion spreads. Material Girl was not only top of the music list but was additional advertising for jewelers like Tiffany & Co. During her portrayal in the movie Argentina, she was dressed in tailored dark suits favored by Evita Peron.

The wardrobe gave way to many hit songs that spawned from the lifestyle that was Evita and Argentina. In the 1990's when most of the music was centered towards rock and grunge groups, Madonna still permeated the airwaves and the fashion world. Designers here and there clamoured to have the honour of dressing her up during the Awards Nights and various functions that would definitely keep her in the spotlight for more than your average 15 minutes of fame.


Alexander McQueen


Born in the East End of London, he is the son of a taxi driver, Alexander McQueen started making dresses for his three sisters at a young age and announced his intention of becoming a fashion designer. McQueen left Rokeby School at 16, landing himself an apprenticeship with Savile Row tailors Anderson & Sheppard, then working for Gieves & Hawkes and the famous theatrical costumiers Angels and Bermans.

Whilst on Savile Row, McQueen's clients included Mikhail Gorbachev and Charles, Prince of Wales. At the age of 20, he spent a period of time working for Koji Tatsuno before traveling to Milan, Italy and working for Romeo Gigli. McQueen returned to London in 1994 and applied to London's most prestigious fashion school, Central Saint Martins College of Art and Design to work as a pattern cutter tutor.

Due to the strength of his portfolio he was persuaded by the Head of the Masters course to enroll on the course as a student. He received his Masters degree in Fashion design and famously, his graduation collection was bought in its entirety by influential fashion stylist Isabella Blow, who was said to have persuaded McQueen to change his name from Lee to Alexander (his middle name) when he subsequently launched his fashion career.

Alexander McQueen's early runway collections developed his reputation for controversy and shock tactics (earning the title "enfant terrible" and "the hooligan of English fashion"), with trousers aptly named "bumsters", and a collection entitled "Highland Rape".

It has also been claimed that he was on income support and that he needed to change his name for his first show so that he could continue to receive benefits. McQueen is known for his lavish, unconventional runway shows, such as a recreation of a shipwreck for his spring 2003 collection, spring 2005’s human chess game and his fall 2006 show, Widows of Culloden, which featured a life-sized hologram of supermodel Kate Moss, dressed in yards of rippling fabric.


Stella McCartney



Stella McCartney was born in London, the second child of former Beatle Sir Paul McCartney and Linda Eastman. She is named after her maternal great-grandmothers: both of Linda McCartney's grandmothers were named Stella. As a young girl, McCartney travelled the globe with her parents and their pop group Wings, along with her siblings: older half-sister Heather (who was legally adopted by Paul McCartney), older sister Mary, and younger brother James. According to her father, the name of Wings was inspired by Stella's difficult birth.

As his daughter was being born by emergency caesarean section, Paul sat outside the operating room and prayed that she be born "on the wings of an angel." Wings toured from shortly after her birth in 1971 until 1980. Despite their fame, the McCartneys wanted their children to lead as normal a life as possible so Stella and her siblings attended the local state school in East Sussex, one of them being Bexhill College. McCartney has said that while attending state school, she was a victim of bullying, as well as a bully herself.

Stella McCartney became interested designing clothes at age 12, when she made her first jacket. Three years later, she interned for Christian Lacroix, working on his first fashion design collection, honing her skills on Savile Row for a number of years.

She studied fashion design at Central Saint Martins College of Art and Design in the early 1990s. Her graduation collection in 1995 was modelled by friends and supermodels Naomi Campbell, Yasmin Le Bon and Kate Moss – for free – at the graduation runway show. The collection was shown to a song penned by her famous father, called "Stella May Day." The show made front-page news, and the entire collection was sold to Tokio, a London boutique. The designs were licensed to Browns, Joseph, Bergdorf Goodman and Neiman Marcus.

In 1998 she designed her sister Mary's wedding dress for her wedding to television producer Alistair Donald. As a strict vegetarian, McCartney does not use fur or leather in her designs and supports PETA. Some of McCartney's designs have text that elaborates on her "no animal" policy; for example, one of her jackets for Adidas says, "suitable for sporty vegetarians" on the sleeve.

Her father is also known for supporting PETA by protesting against designers who use animal fur and those who wear it. However, Stella will use wool, silk, and other animal-derived fabrics in her designs.


Louis Vuitton


Louis Vuitton Malletier, commonly referred to as Louis Vuitton (pronounced /lwi v?it?~/), or sometimes shortened to LV, is a French luxury fashion and leather goods brand and company, one of the main divisions of LVMH headquartered in Paris, France. Known especially for bags and trunks, the company collaborates with prominent figures for marketing and design (most notably supermodel Gisele Bündchen and fashion designer Marc Jacobs).

Internationally renowned and highly regarded for name recognition in the fashion world, as a result LV has become one of the most counterfeited contemporary luxury brands. LV is also one of the oldest fashion houses in the world, having started in 1854.

It sells its products strictly through its own retail stores, small boutiques in high-end department stores, and online (as an effort against counterfeit). It primarily competes with Versace, Gucci, Chanel, Armani, Prada and similar luxury fashion brands.

Riccardo Tisci (b. 1974 or 1975) is an Italian fashion designer. He graduated from London's Central Saint Martins Academy, and in 2005 was named creative director for Givenchy womenswear, haute couture and in May 2008 he was named as menswear and accessories designer of the Givenchy men's division.

His apparent fascination with Gothic touches (dark, languid dresses on sickly models for fall couture) and space-age minimalism (one ready-to-wear show featured white-clad models drifting aimlessly around a sterile-white sphere) have drawn new attention to the Givenchy brand.

Reviews and output so far have been mixed and inconsistent, but many, including influential fashion critics (such as Cathy Horyn of the New York Times and Suzy Menkes of the International Herald Tribune) have homed in on Tisci's conceptual leanings, as well as his future potential for revitalizing the Givenchy brand and infusing it with his precision and imagination.


Seventeen magazine


Seventeen magazine made its debut in the 1940s, teen magazines have been one of the most successful genres of magazines. But in the late 1990s, the teen magazine market exploded, with scores of new titles entering the playing field in response to the largest youth market since the Baby Boomers—an estimated 33 million 12- to 19-year-olds who spend upwards of $175 billion annually.

The sheer size of this group of “Echo Boomers” and the competing media choices available to them have splintered the youth audience in more ways than ever before. Niche journals for boys interested in extreme sports, “little sister” magazines spun off from popular women’s titles, online companions to print editions, and alternative ‘zines—all these trends and more are reshaping the world of teens and magazines in new ways.

During the 1990s, teens constituted the fastest-growing segment of the population, which signaled to publishers that the market could support more teen titles: the number of new teen magazines more than tripled from 5 in 1990 to 19 in 2000 Up until the late 1990s, Seventeen, Teen, and YM were the top three teen magazines, with a total of 6.3 million readers.

Then the teen magazine market became more crowded and competitive with adult-to-teen crossovers that shifted the balance, starting with Teen People in 1998, followed by CosmoGirl!, Elle Girl, and Teen Vogue. These changes ultimately forced Teen to fold, Seventeen’s ad revenues to drop, and YM’s circulation to decline.

The fallout eventually led Seventeen and YM to reposition themselves to target older teens 17 and up. Each of these so-called “little sister” startups has its own istinct take: CosmoGirl! is targeted to the Cosmo reader’s younger sister but without the explicit sex talk, Elle Girl is for the off-beat, street-chic girl with a multicultural fl air, and Teen Vogue is aimed at the fashion-conscious adolescent female.


Mens fashion 1990


Men's fashion industry undergoes several significant changes over the period of decades. But not more than women's fashion or trends as they are always been considered as the primary and common consumers. All through the twentieth century men's fashion clothing was not as discernible as women's. Nevertheless in the 2000s we are witnessing men's fashion come into its own kind.

Here in this article we have highlighted some of the major changes or revolutions occurred in the history of men's fashion remarkably. Both the traditional and modern era mens' fashion trend is presented below. 1980s:

During this period, the entire batch of fashion designers is busy working in crafting and designing women wear. Entire focus was on creating unique and best outfits for the fairer sex. But in mid eighties slight couture culture emerged for second part of the society i.e., Men.

Designers like os Vivienne Westwood, Anne Klein and Jean Paul Gaultier presented for the first time a new kind of business or formal suits known as the ‘Power' suit, which instantly hit the mainstream fashion circuit.

Casual wear took the influences from women's fashion with studs, accessories, leather and interpreted embellishment common in men's fashion. Neutral or pale colours for the more conservative man became the part of vogue while high or dark colours and prints were pervasive on the younger male department. 1990s: This time is referred to a mish-mash of fashion. The most remarkable and astonishing era was the rise of grunge influence as the men inclined towards dressing like their favourite rock stars in branded t-shirts, jeans and leather boots or converse shoes.

In late 1990s much resurgence takes place from previous decades. The 1970s colour fad and khaki period witness the men of all ages take tips from sporting fashion with cargo-style pants. Fashion Today: Men's fashion in the 2000s is now as impalpable as women's fashion has been for the past few years. With changing trends, men's fashion is now given equal importance to that of women's fashion. Peppy hip hop culture has brought tremendous changes to light in men's fashion industry.

Customized tailoring fit garment to the body shape become the latest and modish fashion trend. Nowadays, men's fashion is something more than the clothes on one's body. It is an expression of personal style and panache. The rising trend of ‘Metrosexual', men started taking due care of themselves as far as their look and physique is concerned. Queer Eye for the Straight Guy was an active catalyst for this and even the popularity of men's fashion magazines such as GQ and Men's Vogue contributed impressively.


Vivienne Westwood

After a brief attempt at studying fashion and silversmithing at the Harrow School of Art when she was 17, Vivienne Westwood quit and embarked on a career as a primary teacher. The reason for doing so at the time was that she did not believe that a working-class girl like her would ever succeed in the art world. However, she did remain passionate about fashion and started making jewellery she would sell from a stall on the famous Portobello Road in London.

In 1971, she started designing clothes and opened her first shop 'Let It Rock' - which she later re-baptised 'Sex' - on King's Road. Recognition first came after she accepted to design clothes for the Sex Pistols whose manager at the time was Westwood's partner Malcolm McLaren.

The success was huge as Westwood managed to bring Punk into the mainstream with her bold styling. Her very British modes of fashion and outspoken political ideals caught the imagination of a nation and within just a few years, Westwood was showcasing her very first collection, with the theme 'Pirate' in London. Her classic lines combined with a provocative, cutting-edge bravado really began to turn heads and command the attention of the catwalks and indeed, the headlines.

After the launch of her progressive menswear collection in 1990, the following year saw her named British Designer of the Year for the first, of what would end up to be, three times. More awards and accolades were to follow, as were an army of fans ranging from true fashionista's to dignitaries.

Westwood is now happily married with one of her former fashion students - Andreas Kronthaler with whom she lives in the city of London. Her two sons have inherited her artistic sensibility as Ben Westwood is a renowned photographer and Joe Corre the founder of Agent Provocateur. Westwood's unique stamp of grunge chic among men's and womens wear is now firmly interwoven into global cultures and societies. She was payed a tremendous homage by the National gallery of Australia and the Victoria and Albert Museum in London who all exposed a selection of her best works.

Today, she sells her clothes exclusively through her shops in Milan, London and Leeds as well as in a chain of UK stores which can be found in Manchester, Glasgow, Newcastle, York, Liverpool and Nottingham. She still cherishes fabrics and colours and has now extended her innovative art to a range of accessories which are ideal to bring the finishing touch to an ensemble.

A much loved stalwart of the fashion industry and a designer's designer; Dame Vivienne Westwood has been celebrated with a DBE (an order of chivalry for services to fashion) and RDI (Royal Designer for Industry). These sit among a plethora of other fashion honours including the Queen's Export Award, Outstanding Achievement in Fashion Design from the British Fashion Awards and in the 90's she was deemed one of the top five designers of the last century. Westwood has rightly been crowned as the Queen of alternative fashion - and long may she reign.


Back in the 80's, Madonna


Back in the 80's, Madonna first came out, clothed in leather and accessorized with bows, lace, fishnet stocking and religious effigies draped her neck. The virginal rebel was an instant hit, with platinum locks, a beauty mark and a vocal range what was not to like? Her fashion sense was a slew of edgy plus girly an effective eye catcher. Madonna was like the seasons, her music and changed to fit her lifestyle more than needing to fit into other people's lifestyles.

She was a hit because she brought fashion onto the stage, she created different looks that was copied again and again. Perhaps her cone shaped bra wasn't street vogue but every performer had without a doubt copied the dominatrix fashion.

Her island look in La Isla Bonita has graced dozens of magazine fashion spreads. Material Girl was not only top of the music list but was additional advertising for jewelers like Tiffany & Co. During her portrayal in the movie Argentina, she was dressed in tailored dark suits favored by Evita Peron. The wardrobe gave way to many hit songs that spawned from the lifestyle that was Evita and Argentina.

In the 1990's when most of the music was centered towards rock and grunge groups, Madonna still permeated the airwaves and the fashion world. Designers here and there clamored to have the honor of dressing her up during the Awards Nights and various functions that would definitely keep her in the spotlight for more than your average 15 minutes of fame. Her mere existence has brought about many young stars who have in a lot of ways mimicked and idolized her.

Britney, Christina, Linsay, Ashley, even males like Justin and Kanye find Madonna to be an inspiration because of her chameleon ways. In the late 90's Madonna did not only change husbands but her fashion choices as well as her religious beliefs took a turn as well. Marrying British director Madonna also decided to join Kabalah which mainly holds Buddhist beliefs.

Madonna has then been able to work with various people from nearly every genre. Collaborations with Massive Attack, Britney Spears, Christina Aguilera and Justin Timberlake are a few to be mentioned. Most would say that the person that is Madonna is timeless; her ability to change has kept her still within the limelight.

She has tried her hand in music, movie production, fitness, child rearing and even book author. Her books The English Roses have sold millions of copies world wide and so have her other stories. After years of being clothed by other designer labels, Madonna has finally at this point decided to make herself into a clothing label. Simply labeled "M", Madonna's clothes are not couture they are everyday clothes for working women and party girls. The fashion line is simple, comfortable, stylish and best of all affordable.



She was a hit because she brought fashion onto the stage, she created different looks that was copied again and again. Perhaps her cone shaped bra wasn't street vogue but every performer had without a doubt copied the dominatrix fashion.

Her island look in La Isla Bonita has graced dozens of magazine fashion spreads. Material Girl was not only top of the music list but was additional advertising for jewelers like Tiffany & Co. During her portrayal in the movie Argentina, she was dressed in tailored dark suits favored by Evita Peron. The wardrobe gave way to many hit songs that spawned from the lifestyle that was Evita and Argentina.

In the 1990's when most of the music was centered towards rock and grunge groups, Madonna still permeated the airwaves and the fashion world. Designers here and there clamoured to have the honour of dressing her up during the Awards Nights and various functions that would definitely keep her in the spotlight for more than your average 15 minutes of fame.


Coco Gabrielle


Coco Gabrielle, the popular fashion designer, in her young days, remained in the orphanage visiting her other friends and relatives only during school vacations. On the occasions that she paid visit to them, the female family members taught Gabrielle some techniques that helped improve her sewing. At the ripe age of 18, Gabrielle left the orphanage behind and began working for a local tailor in his shop. She would talk freely about her bitter experience at the orphanage.

She would explain in meticulous detail the kinds of abuse she encountered from the 'aunts' there. Anyway, Gabrielle later would say that she was more than thankful for her being there and for the upbringing she received there. She, in an interview, told a French newspaper, "I've been ungrateful towards the aunts. I owe them anything and everything that I received. A child in revolt becomes a great person with armour and great strength.

It is actually the kisses, caresses, and vitamins that turn children into unhappy or sickly grown ups and adults. And, it is the mean and nasty nuns or aunts who create winners. Under nastiness loom large, immense strength and an intense passion for success and grandeur."

Anyway, Coco Gabrielle frequently contradicted herself, sometimes blaming the nuns for her all her problems and inferiorities. This irregularity and inconsistency in her interviews led many to question her integrity and honesty in the later years.

The first decade of the 1900's brought many personal changes for Gabrielle. She adopted the name Coco during a brief stint as a cafe singer during 1905-1908. At that time, Gabrielle met a man she was introduced to while working at the tailoring shop.

She began an affair with that French playboy and millionaire, whose name was Etienne Balsan. Gabrielle, referred to as simply 'Coco' by then, quickly turned to become a member of an elite and well accustomed high class society. Life became a sort of materialistic game for her. Coco strived to have more riches and success than anyone else. Balsan supplied Coco Gabrielle with all the splendours of the rich life- style, including diamonds, dresses, and other valuables.

During her good time living with Balsan, she took on the hobby of designing fashion hats for herself. Soon, this simple pastime became a craze for her. It showed her profound talent and interest as a budding fashion designer. In 1908, Coco Gabrielle opened up her first fashion shop which offered a range of stylish raincoats and fashion jackets at a generous price tag.

She, at a later stage, confessed that the fashion shop was, in fact, Balsan's own apartment. In fact, she had taken it over after deserting him the previous year. This fashionable boutique was located in the centre of teeming Paris in France.

The store was not prospering as Coco had hoped. She was asked to surrender the shop and property in early 1909. Even then, the lack of success of her fashion shop failed to disappoint or discourage Gabrielle Coco. It actually made her stronger and determined.


On one chance occasion, Gabriel Coco reconnected with Etienne Balsan's best friend, Arthur Capel. He was a wealthy English polo player whom Coco later referred to as the only love of her whole life. The two-some soon started a passionate relationship and it lasted until 1918; nevertheless, Capel was never completely faithful to Gabriel Coco.

Still, Capel had a lasting impression on the different and unique styles of Gabriel Coco. Capel's money helped her to garner enough monetary resources to open another fashion shop. With Capel's support, she eventually gained access to a highly desirable and posh property in addition to financial assistance to open a second shop in France.

Here, she experienced more success than she had with her previous shop. Some of the most impressive clientele that visited Chanel's shops included some of the famed American diplomats and renowned French actors and actresses. This really helped to build up her notable fame and reputation.

In 1913, Gabriel Coco opened her third and largest boutique in Deauville, and it featured original women's sportswear. This was a perceptible and revolutionary change from the common place corsets most women opted to wear during those times in order to impress their husbands.

The selection of the location helped this millinery shop become more profitable than the other shops there. A lot of women in Deauville were coming to realize that women should dress for themselves rather than for the sake of their men.

The variety in wardrobe that Chanel offered at that time seemed captivating and liberating to the women of those times. Capel's presence and influence played a huge role in deciding the kind of fashions Gabriel Coco would choose for creating style and for selling. For instance, the stylish designs sported by Arthur Capel's favourite blazers inspired Gabriel Coco to incorporate a squared as well as masculine touch to some of the classic suit designs.

These unique styles still remain a major part of the Chanel wardrobe collection. Gabriel Coco's and Arthur Capel's affair lasted for many long years. Capel married Diana Wyndham, who was an honourable English aristocrat who lived in the later part of 1918. But, he still remained and stayed close to Gabriel Coco. Gabriel Coco listed Capel's fatal car accident in the later part of 1919 as the single most devastating event in her entire life. Many people even today believe that the tragic loss of her great lover was the single most reason why Coco never opted to marry again.

Before Capel's death, world ballet showman Sergei Diaghilev introduced a hysterical Gabriel Coco to a famed composer called Igor Stravinsky. Aside from comforting Gabriel Coco's broken heart, Sergei became a close friend of hers and was her supposed companion.

Gabriel Coco Chanel offered Diaghilev and his family to stay with her in her estate in France. During this time, it was rumoured that the two were having an affair. Two years later, Coco introduced a new product, a perfume, called as Chanel No. 5 as her exploit.


Riccardo Tisci


Riccardo Tisci (b. 1974 or 1975) is an Italian fashion designer. He graduated from London's Central Saint Martins Academy, and in 2005 was named creative director for Givenchy womenswear, haute couture and in May 2008 he was named as menswear and accessories designer of the Givenchy men's division.

His apparent fascination with Gothic touches (dark, languid dresses on sickly models for fall couture) and space-age minimalism (one ready-to-wear show featured white-clad models drifting aimlessly around a sterile-white sphere) have drawn new attention to the Givenchy brand. Reviews and output so far have been mixed and inconsistent, but many, including influential fashion critics (such as Cathy Horyn of the New York Times and Suzy Menkes of the International Herald Tribune) have homed in on Tisci's conceptual leanings, as well as his future potential for revitalizing the Givenchy brand and infusing it with his precision and imagination.


 Fashion in the period throughout the years 1900-1909 in European and European-influenced and American women with the countries continued the period, as do women's broad hats and full "Gibson girl" hairstyles. A new, columnar silhouette introduced by the couturiers of Paris late in the decade signaled the approaching abandonment of the corset as an indispensable garment of fashionable women. With the decline of the bustle, sleeves began to increase in size and the 1830s silhouette of an hourglass shape became popular again.

The fashionable silhouette in the early 1900s was that of a mature woman, with full low bust and curvy hips. The "health corset" of this period removed pressure from the abdomen and created an S-curve silhouette. In 1897, Silhouette slimmed and elongated a considerable amount.

Blouses and dresses were full in front and puffed into a "pigeon breast" or monobosom shape of the early 20th century that looked over the narrow waist, which sloped from back to front and was often accented with a sash or belt. Necklines were supported by very high boned collars.

Around 1908, the fashion houses of Paris began to show a new silhouette, with a thicker waist, flatter bust, and narrower hips. By the end of the decade the most fashionable skirts cleared the floor and approached the ankle.

The overall silhouette narrowed and straightened, beginning a trend that would continue into the years leading up to the Great War. Frothy washable day dresses of translucent linen or cotton, called lingerie dresses, were worn in warm climates. These were trimmed lavishly with tiny pintucks, lace insertions, embroidery, and passementerie.

Their origins lie in the artistic or aesthetic dress and the adoption of the uncorseted tea gown for wear outside the home. Unfussy, tailored clothes were worn for outdoor activities and traveling. The shirtwaist, a costume with a bodice or waist tailored like a man's shirt with a high collar, was adopted for informal daywear and became the uniform of working women. Wool or tweed suits called tailor-mades or (in French) tailleurs featured ankle-length skirts with matching jackets; ladies of fashion wore them with fox furs and huge hats.

Two new styles of hats that became popular at the turn of the century is the automobile bonnet for riding and sailor's hat worn for tennis matches, bicycling and croquet. This decade marked the full flowering of Parisian haute couture as the arbiter of styles and silhouettes for women of all classes. Designers sent fashion models or mannequins to the Longchamp races wearing the latest styles, and fashion photographs identified the creators of individual gowns.  In 1908, a new silhouette emerged from Callot Soeurs, Vionnet at the house of Doucet, and most importantly, Paul Poiret.

The styles were variously called Merveilleuse, Dir?ctoire, and Empire after the fashions of the turn of the nineteenth century, which they resembled in their narrow skirts and raised waistlines. The new styles featured form-fitting gowns with high or undefined waists, or ankle-length skirts and long tunic-like jackets, and required a different "straight line" corset.

The Paris correspondent for Vogue described this new look as "straighter and straighter ... less bust, less hips, and more waist...how slim, how graceful, how elegant...!" The sack coat or lounge coat continued to replace the frock coat for most informal and semi-formal occasions.

Three-piece suits consisting of a sack coat with matching waistcoat (U.S. vest) and trousers were worn, as were matching coat and waistcoat with contrasting trousers, or matching coat and trousers with contrasting waistcoat. Trousers were shorter than before, often had turn-ups or cuffs, and were creased front and back using the new trouser press.


Callot Soeurs


Fashion refers to the styles and customs prevalent at a given time. In its most common usage, "fashion" exemplifies the appearances of clothing, but the term encompasses more. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than the culture as a whole.

Fashion designers create and produce clothing articles. The fashion industry is currently a thriving business worldwide. This industry exploited the need of every person to be attractive and fashionable. It is a fact that a person's social status is highly regarded if he or she is fashionable. While a man's being fashionable is usually his sharp-dressed and well-coiffed look, a woman's fashion sense is much more different.

Women's clothing and apparel to be fashionable and stylish should follow the trend of the time. And the trend changes very quickly, so the women must adjust and buy the new trend. Fashion is a term so popular today that I found no reason to explain it to you. So let's come to the point. Whenever we talk about fashion, the first image that flashes in our mind is the image of a woman. Indeed, they are women alone who are most closely associated with fashion.

However, in today's world, men are also not in isolation from fashion. But, studies reveal that the craving for fashion is much intense in women than anyone else. Fashion shows are being organized from time to time by various organizations in different parts of the world. In these fashion shows, models used to wear various types of fashionable cloths and walk through the ramp, to demonstrate these cloths to the fashion lovers over there.

By and large, the changing fashion trends demonstrated through these events are also peculiar to women The terms "fashionable" and "unfashionable" were employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression. However, more so in the modern era items termed 'not so current' may indeed fit into the term 'Retro.'

Retro fashion allows rule shifts, such as 'old is suddenly new,' thus fashionable. The term "fashion" is frequently used in a positive sense, as a synonym for glamour, beauty and style. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness. The term "fashion" is also sometimes used in a negative sense, as a synonym for fads and trends, and materialism.

A number of cities are recognized as global fashion centers and are recognized for their fashion weeks, where designers exhibit their new clothing collections to audiences. These cities are Paris, Milan, New York, and London. Other cities, mainly Los Angeles, Berlin, Tokyo, Rome, Miami, Hong Kong, São Paulo, Sydney, Barcelona, Amsterdam, Madrid, Melbourne, Mumbai, Vienna, Moscow, New Delhi and Dubai also hold fashion weeks and are better recognized every year.

Fashion marketing is about combining advertising, design, business administration and an understanding of how the fashion world functions and what is going to be fashionable in the future based on current fashions and pop culture. If you are a fashion marketer, you will bring the ideas from the designers down the potential buyers, from behind the scenes.


fashion show 1990

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